Unique Winter Lead Generation Ideas

The holidays are an exciting and bustling time of year, but real estate agents also need to be on their toes. If you're looking for new ways to generate leads this winter, we've got your back! Here are some unique winter lead generation ideas to help you find success in the upcoming year.

Mail a holiday postcards to your farm area with referral incentives

The holiday season is a great time to show your appreciation for your clients and community. Sending a holiday card to your farm area is a great way to show your gratitude and offer incentives for real estate client referrals.

When sending a card to your farm area, it is important to make sure it is personalized and includes a special offer. This could be a discount on a specific home service, a gift card to a local business, a free home device (like a smart thermostat, or video doorbell).

Sponsor a local holiday event

Attending a local holiday event can be an effective marketing strategy for real estate agents. Generate real estate leads this winter by sponsoring local events and activities. Holiday bazaars, religious social events, and local festivals are all great places to meet people, learn about the community and hand out brochures with your contact information. Once you’re on people’s radars, it’s easier to reach out for appointments throughout the year.

Send your former clients an end of year market update

As the year comes to an end, there’s no better time to reach out to past clients and share an end of year update. This is a great way to stay top of mind, and let your past clients know what is going on in their local real estate market. You never know-- it may be time for them to buy or sell.

An alternative to this idea, is to send a general year-end market update to your entire database. This could help reengage potential clients who have been on the fence about buying or selling. Either way, this is a great way to keep in touch with these contacts and remind them that you are always available to assist when they need a real estate agent!

In conclusion, there are many simple and effective ways to generate real estate leads this winter. Hopefully we have given you some ideas on how to become more successful in your own business. Take action today, because Winter is Coming!